Many people did not consider Volvo as an alternative when they were planning to buy a BMW, Audi or Mercedes, even though these brands were in the same segment in Turkey
So we created a unique banner advertising for people who search for some targeted automobile brands on arabam.com, Turkey’s #1 online car market.
People who searched for other car brands were not relevant to us. But when someone searched for BMW, Audi or Mercedes, they saw a banner ad in predictive results in the search box area.
The ad invited people to consider Volvo with a test drive.
At the end of the campaign, 1.652 people signed up for a test drive.
So we created a unique banner advertising for people who search for some targeted automobile brands on arabam.com, Turkey’s #1 online car market.
People who searched for other car brands were not relevant to us. But when someone searched for BMW, Audi or Mercedes, they saw a banner ad in predictive results in the search box area.
The ad invited people to consider Volvo with a test drive.
At the end of the campaign, 1.652 people signed up for a test drive.
![](https://cdn.myportfolio.com/2be13ff4-41a3-409d-a3d4-d89d7c72a40c/137cacf4-322f-411f-b772-3fb5c2b8fde7_rw_1920.png?h=593dd69b45f83f51f40ded67c1e13345)
![](https://cdn.myportfolio.com/2be13ff4-41a3-409d-a3d4-d89d7c72a40c/8b1beccb-2022-4d88-a613-958f2f148a93_rw_1920.png?h=4ec494695411ea1c958fd06d8c28e514)
![](https://cdn.myportfolio.com/2be13ff4-41a3-409d-a3d4-d89d7c72a40c/489ecde5-daca-4cf8-a5e2-3a187beacd39_rw_1920.png?h=91ba08a9fe6d3bbdd385ce1d5feed9d3)
![](https://cdn.myportfolio.com/2be13ff4-41a3-409d-a3d4-d89d7c72a40c/1ac3dc2f-db89-493d-90c4-71b288e624a8_rw_1920.png?h=5131c5b9eebd12cffd46b429c7ab17d2)
Advertising Agency: Ping
CEO/ECD: Burçin Ergünt
Creative Director: Orhan Gazi Kandemir
CEO/ECD: Burçin Ergünt
Creative Director: Orhan Gazi Kandemir
General Manager: Irmak Günayer
Copywriter: Orhan Gazi Kandemir
Account Manager: Sinem Kostik
Media Planning: Bahadır Ölez, Gökhan Vural, Cem Onur
Brand: Volvo
Brand Representatives: Ebru Ekşi, Nazlı Gülenler Çiloğlu
Copywriter: Orhan Gazi Kandemir
Account Manager: Sinem Kostik
Media Planning: Bahadır Ölez, Gökhan Vural, Cem Onur
Brand: Volvo
Brand Representatives: Ebru Ekşi, Nazlı Gülenler Çiloğlu