Many people did not consider Volvo as an alternative when they were planning to buy a BMW, Audi or Mercedes, even though these brands were in the same segment in Turkey
So we created a unique banner advertising for people who search for some targeted automobile brands on, Turkey’s #1 online car market.
People who searched for other car brands were not relevant to us. But when someone searched for BMW, Audi or Mercedes, they saw a banner ad in predictive results in the search box area.
The ad invited people to consider Volvo with a test drive.
At the end of the campaign, 1.652 people signed up for a test drive.

Advertising Agency: Ping
CEO/ECD: Burçin Ergünt
Creative Director: Orhan Gazi Kandemir
General Manager: Irmak Günayer
Copywriter: Orhan Gazi Kandemir
Account Manager: Sinem Kostik
Media Planning: Bahadır Ölez, Gökhan Vural, Cem Onur
Brand: Volvo
Brand Representatives: Ebru Ekşi, Nazlı Gülenler Çiloğlu

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