Alzheimer's is a disease that causes patients to forget many things, including their memories from recent years. 
#10YearsChallenge was a great opportunity to create awareness about this disease. While many people were able to remember their past 10 years and share them on their social media accounts, some older people with Alzheimer's disease couldn't remember their past easily.
That is why we say "#10YearsChallenge is very challenging for some" 

Advertising Agency: Alaaddin
Creative Group Head: Orhan Gazi Kandemir
Copywriter: Orhan Gazi Kandemir
Art Direction: Gözde Keçeci
Digital Group Director: Selin Mitrani

You may also like

Back to Top