First Facebook post to win the most prestigious award of Crystal Apple in Turkey (Craft in Copywriting)
Idea:
In Turkey, when you call a bank to do a transaction, your mother’s maiden name is the security key proving that you are genuinely the person you claim to be.
That’s why as a bank, we wanted to remind this feature to celebrate Mother’s Day in our social media channels.
Translation:
The translation of the below work is:
Even though your surname comes from your father's name, your mother’s maiden name is the one that still protects you today.
