First Facebook post to win the most prestigious award of Crystal Apple in Turkey (Craft in Copywriting)
Idea:
In Turkey, when you call a bank to do a transaction, your mother’s maiden name is the security key proving that you are genuinely the person you claim to be.
That’s why as a bank, we wanted to remind this feature to celebrate Mother’s Day in our social media channels.
Translation:
The translation of the below work is:
Even though your surname comes from your father's name, your mother’s maiden name is the one that still protects you today.
![](https://cdn.myportfolio.com/2be13ff4-41a3-409d-a3d4-d89d7c72a40c/1b3e7ea6-4c37-4e20-8639-aaffc1de2e68_rw_1200.jpg?h=cb8bed9750287d5bbe63a10858f31d4f)
![](https://cdn.myportfolio.com/2be13ff4-41a3-409d-a3d4-d89d7c72a40c/cb956a75-bf90-4d88-b86b-e5ea97b7451a_rw_1920.png?h=ea122a1d5831147ede458d001633cec9)